At Winking Studios, we are continuously expanding our horizons to better serve the global gaming industry. In a recent feature, our Chief Revenue Officer, Claude Bordeleau, shared his valuable insights with XDS Spark into the evolving landscape of video game development, the strategic vision behind Winking Studios’ global expansion, and how the studio is uniquely positioned to address the industry’s most pressing challenges.
Building a sustainable game studio, Claude emphasizes, requires a profound shift toward prioritizing meaningful industry impact and strong leadership culture over mere corporate control. He believes true core values are defined by the principles a team is willing to stand by even during challenging times. In his view, long-term operational success relies on establishing a robust executive team early on and strictly avoiding vanity hiring that inflates overhead without adding direct value to clients. Looking ahead, he envisions the future of external development in a distributed global model, effectively pairing Western design experience with high-efficiency Asian teams to optimize quality, time zones, and budgets.
As the industry faces the consequences of over-expansion and a heavy reliance on purely financial management, Claude pushes back against treating studios like creative asset factories. Instead, he believes tomorrow’s successful partners must focus on delivering comprehensive, value-driven solutions. While artificial intelligence continues to advance, he views it as a powerful tool to enhance productivity rather than a replacement for human passion and deep creative thinking.
Ultimately, these insights offer a perspective in navigating the complexities of the modern gaming landscape. To dive deeper into his philosophy on leadership, studio growth, and the future of global collaboration, we invite you to watch the full interview featured by XDS Spark.
Full interview link here:
